BEYOND BOOTH
Event & Marketing Management
Joanna Jankowska
Event & Marketing Management
Hi, I'm Joanna!
info@beyondbooth.net
www.beyondbooth.net
I bring people and ideas together. For over a decade, I’ve created events that spark connections, inspire conversations, and help businesses grow. From international trade shows and summits to local roadshows and leadership meetings, I know how to turn concepts into memorable experiences.
About Me
I believe the best events are more than well-organised gatherings. They are strategic tools for building relationships, strengthening customer engagement, and generating measurable business outcomes.
Over the past decade, I’ve partnered with organisations such as TM Forum, Netcracker Technology, and EIT Urban Mobility, managing sponsorships, exhibitions, and full event delivery across Europe, the Americas, and Asia. My work spans global tech and SaaS organisations, innovation projects, and international associations.
Fluent in English, Polish, and Spanish, and adaptable across cultures and regions, I excel at creating seamless, impactful experiences, whether through complex logistics, stakeholder management, or event strategy.
Why Companies Work With Me
I bring over ten years of experience supporting international B2B events across the Technology, SaaS and FinTech sectors, with a proven track record of delivery in Europe and the United States and broader global reach. I work fluently in English, Spanish and Polish, enabling effective international negotiations and seamless collaboration in multilingual environments. Known for my high level of autonomy, reliability and ability to remain calm under pressure, I am fully available for international business travel and on site event delivery.
How I Can Help
I help technology, SaaS and innovation driven companies show up professionally, visibly and stress free at conferences, trade shows and industry events, including high impact invite only networking receptions and executive side events.
Services
Conference and Trade Show Attendance Support
Everything you need to get real value from third party events without stretching your internal team.
- End-to-end management of your event participation
- Stand and booth planning, logistics and supplier coordination
- Sponsorship deliverables management and brand visibility optimisation
- Speaker coordination, session logistics and briefing
- Staff travel, accommodation, schedules and on site support
- Registration, lead capture and on site attendee experience
- Hands on delivery so your team can focus on sales and relationships
Strategic and Operational Event Management
Senior level event support without the need for a full time hire.
- Budget management, supplier negotiation and cost optimisation
- Independent ownership of multiple projects under tight timelines
- Proactive issue identification and solution driven execution
- Clear communication with global partners and stakeholders
- Post event reporting and actionable insights
Executive Side Events and After Hours Networking
Professionally delivered private events designed to build relationships and drive meaningful conversations.
- Planning and delivery of invite only networking receptions, private dinners, customer meet ups and executive briefings
- Venue sourcing, contract negotiation and guest experience design
- Guest list management, invitations and RSVP tracking
- Catering, production, branding and on site coordination
- Seamless integration with your main conference presence
- High touch, discreet delivery aligned with your brand and audience
Experience Highlights
TM Forum
(London, UK)
Exhibition & Sponsorship Manager
Managed end-to-end sponsor and exhibitor relationships for DTW Ignite in Copenhagen, Innovate Americas in Dallas and Innovate Asia in Bangkok. Oversaw complex event logistics across EMEA, the US and APAC, including venues, travel, booth installations and registration systems. Delivered all contractual obligations, collaborated across marketing, operations and production teams, and contributed to pricing and commercial strategy.
Inlycs Ltd.
(Poznań, Poland & Barcelona, Spain)
Director & Consultant
Provided strategic consultancy to European clients including EIT Urban Mobility in Spain. Delivered market research, data analysis and communications input for innovation projects. Presented research findings at Tomorrow Mobility Barcelona in 2022 and 2023 and supported marketing and communications activities for the H2Cities project.
Netcracker Technology
(London, UK & Boston, MA)
Events Specialist
Delivered event operations for summits, trade shows and roadshows across EMEA, LATAM and APAC. Managed logistics, sponsorship obligations and vendor relationships, including company participation at Mobile World Congress. Coordinated with US marketing teams to align global brand standards with regional execution.
English UK
(London, UK)
Regional Roadshow Coordinator and Operations Officer
Led the planning and delivery of the English UK Member Regional Roadshow series. Managed budgets, secured sponsorships and provided post-event analysis. Supported flagship association events, including Annual Conference and StudyWorld London.
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